Fools & JPEGs

Fools & JPEGs is a raw, unflinching exploration of the NFT phenomenon from one of the most active participants in its rise—and one of the few still standing after the dust has settled.

In this book, Amir Soleymani (known widely as Mondoir) dives deep into the heart of Web3’s most chaotic revolution, tracing the arc from early ideals of decentralised digital ownership to the harsh realities of speculation, gatekeeping, and platform-driven power structures. Drawing from first-hand experience as a collector, gallery owner, and voice in the NFT space, Soleymani takes readers through the promises, pitfalls, and paradoxes that defined the NFT movement—from the $69 million Beeple sale to the collapse of creator royalties and beyond.

But this isn’t a book that condemns NFTs. It’s a book that understands them. Fools & JPEGs is both critique and compass—examining the illusion of decentralisation, the role of media hype, the philosophical shift in how we view art, and the untapped potential of NFTs as infrastructure for digital identity, creativity, and community.

For the artists who minted but didn’t sell, the collectors who bought into promises, and the institutions still watching from the sidelines—this is the book that separates the signal from the noise.

NFTs were never the train. They’re the tracks.
The question is: what will you build on them?